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In marketing, ingredient-branding is creating a brand for an ingredient or component of a product, to project the high quality or performance of the ingredient. Ingredient-branding takes a special position in marketing, as it cannot be clearly allocated to either industrial or consumer goods marketing. On the one hand, the consumer is the end-user of the ingredient, but at the same time is not part of the buying decision for the component, as this is up to the producer of the end product. On the other hand the producer will only decide on the usage of the ingredient - or at least take it into account in the communication policy - if the image of this ingredient will have an effect on the consumer, meaning a positive influence on his or her buying decision. == Examples == * ''Intel Inside'' for processors and chipsets in computers of various producers * ''NutraSweet'' and ''Canderel'', a brand name for the artificial sweetener Aspartame in the food industry (Coca-Cola light) * ''Teflon'' as a coating for pots and pans and ''Gore-Tex'' for sportswear (both products are brand names for polytetrafluoroethylene) *''Makrolon'', a plastic produced by Bayer MaterialScience *''Bitrex'', a bitter substance discovered by MacFarlan Smith Ltd. * ''ClickTight'' as a car seat installation method by Britax 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ingredient branding」の詳細全文を読む スポンサード リンク
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